December 7th, 2022
Merit Capital Partners and Six Pillars Partners Acquire and Merge Red Square Agency with Foundry to Form Good Giant

Merit Capital Partners recently partnered with Six Pillars Partners and active management to merge and recapitalize Red Square Agency, Inc. and Foundry, LLC (collectively “Good Giant” or the “Company”). This transaction represents the fourth platform investment by Fund VII.

Formed via the merger of Red Square, founded in 1977 and headquartered in Mobile, Alabama, and Foundry, formed in 1993 and headquartered in Reno, Nevada, Good Giant is a full-service, integrated marketing agency primarily serving the casino industry. The Company’s marketing offerings span multiple categories including traditional, web, digital, creative, public relations, and media purchasing. Clients largely consist of land-based tribal and commercial casinos with affiliated hospitality offerings, in addition to a diverse array of non-gaming clients across various industries such as healthcare, finance, technology, sports, entertainment and consumer products.

Ben Yarbrough, Managing Director at Merit, said, “Good Giant represents an exciting opportunity to partner with an established and deeply experienced leader in the advertising industry. Good Giant has become a trusted provider of high quality and engaging marketing offerings to its loyal base of long-tenured clients. We are proud to partner in this investment alongside Six Pillars Partners and Good Giant’s talented leadership team.”

Merit provided subordinated debt and equity in this investment. Please contact Ben Yarbrough or Sean Stanley for more details.